Compared with other countries, Taiwan's epidemic has been controlled quite well, but it is still on alert, and wearing masks has gradually become our national daily routine. In this regard, the Key Topics Research Center (TNLResearch) in Taiwan, together with Intercity Market Research Consultants Co., Ltd., aimed at Taiwanese female consumers aged 16 to 50, during the period from July 31 to August 4, 2020. During this period, we conducted an investigation on the changes in the consumption of beauty cosmetics and skin care products, and specially added the topic of medical beauty to understand the trends in the post-epidemic era.
In the post-epidemic era after the lifting telemarketing list of the ban across Taiwan, the increase in beauty maintenance budget depends on age Compared with June, the overall consumption budget of all Taiwanese women's beauty and maintenance spending in August remained flat. Among them, the consumption budget of women aged 16 to 19 during the survey period (+9%) did not grow as much as in June (+14%). Interestingly, the budget for beauty and maintenance needs of women aged 20 to 29 increased from a conservative 5% in June to 9% in August. Beauty maintenance for women aged 30 to 39 remained the highest (10%), but the group aged 40 to 50 was more conservative than in June, increasing from 6% to only 3%.
In the category part, the basic maintenance category still accounts for the bulk (face wash, lotion, lotion), while the use of moisturizing masks and eye masks has increased the most. chart1 Photo Credit: Centre for Critical Issues Research The demand for masks and skin care products is closely related With the easing of the epidemic in Taiwan, although the majority (42.7%) of women did not increase or decrease the frequency of wearing masks after the lifting of the ban, about 40% of the respondents reduced wearing masks, and nearly 20% of the women were more often wear mask.